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Ian Bruce

Best Odds Guaranteed is an offer found at many online betting sites. It guarantees that you won’t lose out by betting early in the day because if the SP is bigger than your early price, your bet will be settled at the larger SP. Here, we look at how these offers work and where you can find them.

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Bet £10 & Get £30 in Free Bets for new customers at bet365

02/04/24

Bet £10 & Get £30 in Free Bets for new customers at bet365

  • All feature races eligible
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Registration required. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

£50 in Free Bets When You Bet £10

22/04/24

£50 in Free Bets When You Bet £10

  • Get Best Odds Guaranteed from 08:00
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New customers only. Register with SUMMER50 between 31/05/24 – 14/07/24. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

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26/03/24

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Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is €/£20. Only deposits made using cards will qualify for this promotion. T&Cs apply

Bet £10 on Football Get £40

09/01/24

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T&Cs: 18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly

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We’ve enhanced our UK Sportsbook Welcome Offer. Get 50% Back as a Free Bet up to £35 (normally £25) plus 10 Free Spins! A minimum of 3 bets at odds of evens (2.00) or greater is required to qualify for the max free bet, which is based on 50% back of first day losses. Even if your account is up, a single £10 Bet at the minimum odds, secures a £5 Free Bet & 10 Free Spins. UK 18+T&C’s

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*New members. Offer not available 15/04/23 £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Rules & Exclusions apply. Bet Responsibly. BeGambleAware.org. T&Cs apply, 18+

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#ad. 18+. Play Safe. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. begambleaware.org

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08/05/24

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New customers only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org.

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Best Odds Guaranteed Explained

This offer is quite simple to understand. It is aimed primarily at those who bet on horse racing and greyhound racing. Simply make a bet early in the day of the race you’re interested in and take the price being offered at that time. If the Starting Price (SP) for your winning selection is larger than the odds you took at the time of your bet being made, the bookmaker will settle your bet at that bigger price. If the price taken is bigger than the SP, then the bigger price taken will apply.

Most of the best online betting sites offer Best Odds Guaranteed. They do so because it means their customers can bet and take early prices hours before a race takes place without fear of missing out on a potentially larger SP. Additionally, if a bookmaker didn’t make this offer available, its customers might choose to bet elsewhere with one that did.

While the fundamentals of this offer are much the same from bookie to bookie, the exact rules can differ. That’s why we’ll now take you on a whistle-stop tour of the BOG offers that are currently available. We’ll tell you about their Best Odds Guaranteed times and any limits that apply. Later, we’ll compare the BOG bookmakers side by side so that you can see which ones are most suitable for your own betting needs and preferences.

Bet365 Best Odds Guaranteed

Bet365 is one of the best horse racing betting sites around as far as its starting time is concerned. The bet365 BOG offer is available from 08:00 each day for all UK and Irish races. Horse racing in most other countries is excluded, but that’s the case at most UK betting sites.

Bet365 Best Odds Guaranteed

You can get bet365 Best Odds Guaranteed on win, each-way, Bet Boost and Showcast bets as long as they are made on the day of the races involved. See How to Bet on Horses if you’re new to the hobby.

Betfred Best Odds Guaranteed

This is another booker that makes its offer available from 08:00 each day. The offer applies to selected UK and Irish races. In practice, that means most of them except Super Extra Place Races. The offer also excludes multiple wagers such as Lucky 15, Lucky 31 or Lucky 63 bets.

Betfred Best Odds Guaranteed

If you place a bet that is subject to a Rule 4 deduction, your bet will be settled at the bigger odds after the deduction has been made. This is standard at most BOG betting sites.

Paddy Power Best Odds Guaranteed

You can get this guarantee on UK and Irish horse racing bets from 08:00 each day. However, you must ‘opt-in’ to this offer via the promotions page for it to apply. Once again, only win and each-way bets on the day of the race will qualify for this deal.

Paddy Power

The maximum that you can get from a BOG concession is £1,000 per day. That isn’t the highest around, but it will be fine for most casual horse racing bettors.

BetVictor Best Odds Guaranteed

BetVictor offers its guarantee from 09:00 each day on UK and Irish horse racing and greyhound racing. Only win singles and each-way bets will qualify, which is pretty much standard, and the offer won’t apply to bets made in Extra Markets.

BetVictor

The maximum benefit a customer can get from any BetVictor promotion on any given day is £10,000, and that includes the BetVictor BOG promotion.

QuinnBet Best Odds Guaranteed

The QuinnBet Best Odds Guaranteed offer applies to bets made from 10:00 on the day of the race. All UK and Irish horse racing events are covered, but BOG benefits are capped at £150 per bet. You should also note that free bets on races won’t qualify for this guarantee.

QuinnBet Best Odds Guaranteed

As you might have guessed, only win and each-way bets are covered by the guarantee. However, multiple are also covered, so if you want to place a same-day Yankee, Lucky 15 or similar wager, you’ll get the best odds on your selections.

Virgin Bet Best Odds Guaranteed

Virgin Bet offers BOG on horse racing bets from 10:00. This promotion applies to all win-only and each-way bets on races in the UK and Ireland. As always, your bet must be made on the day of the race, so ante-post betting won’t qualify.

Virgin Bet

One thing that we love about the Virgin Bet Best Odds Guaranteed offer is that it has a daily cap of £50,000. In other words, your BOG bets can be enhanced by up to £50,000 per day – a sum that should be more than sufficient for everyone.

William Hill Best Odds Guaranteed

William Hill used to offer Best Odds Guaranteed on all UK and Irish horse and greyhound races, but it dropped Irish races and all greyhound races from the offer in 2022. That means it now only offers BOG on UK horse races from 10:00 each day.

William Hill Best Odds Guaranteed

The maximum benefit you can get from the William Hill BOG offer is £25,000 per day. As you’d expect, the offer only applies to win and each-way bets made in the main market.

BetMGM Best Odds Guaranteed

Unlike most of the other bookmakers on this list, BetMGM doesn’t show the BOG offer on its promotions page. However, the offer is still available. The guarantee applies to all UK and Irish horse and greyhound races for bets placed from 11:00 each day

BetMGM

The maximum you can win from the BetMGM BOG deal on any given day is £10,000. That might not be high enough for high rollers, but it should be adequate for most bettors.

BetUK Best Odds Guaranteed

Here’s another bookmaker that doesn’t tend to shout about its offer, but you’ll find it mentioned in the text on the Promotions page. It applies to horse and greyhound races in the UK and the Republic of Ireland from 11:00 each day.

BetUK

BetUK has the same cap on winnings from this promotion as BetMGM, so you can’t win more than £10,000 from the deal on any one day.

Best Odds Guaranteed Terms And Conditions

All best odds bookmakers are careful to provide their customers with a full set of terms and conditions that govern their BOG horse racing offers. You should always check the conditions provided by the bookmaker you want to use for the best betting odds, but for now, here are some of the terms that apply at most sites:

  1. Time

    This type of offer will always be available from a specified time. As you’ve seen, this can be as early as 08:00 (perhaps even earlier for big racing events such as the Cheltenham Festival) or as late as 11:00. Make sure the times stated by your chosen bookmaker will allow you to bet when it’s convenient for you.
  2. Races

    Most of these horse racing offers apply to all UK and Irish races. However, that isn’t always the case (take William Hill, for example), so you should always check the situation before placing your bets.
  3. Win Limits

    The terms and conditions will also specify whether or not there are any limitations on how much you can benefit from a BOG offer on any one day. The win limits at most Best Odds Guaranteed bookies will usually accommodate most bettors using average stakes, but it’s always worth checking, especially if you intend to bet with large stakes or on horses (or multiples, where allowable) that could pay high odds.

BOG Bookmakers Compared

At this point, we can provide a comparison of our featured Best Odds Guaranteed bookmakers in table format. This illustrates what each betting site offers in terms of BOG coverage, the time the daily offer comes into force and any win limits that apply.

Bookmaker Horse Racing Greyhounds BOG Time Win Limit
bet365 08:00 Not Stated
Betfred 08:00 Not Stated
Paddy Power 08:00 £1,000
BetVictor 09:00 £10,000
QuinnBet 10:00 £150 per bet
Virgin Bet 10:00 £50,000
William Hill 10:00 £25,000
BetMGM 11:00 £10,000
BetUK 11:00 £10,000

Betting Today? Get the Best Odds Guaranteed!

There is no downside to this offer. You can bet on your chosen selection at a time that suits you, and if the winning SP is bigger, your bet will be settled at the larger price. This can be very handy when value betting, but it can also be useful to anyone who is interested in maximising their betting profits. In short, if you’re planning on betting today, it makes sense for you to get the best odds, guaranteed.

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Ian Bruce

Ian Bruce joined Safest Betting Sites in 2024 as Senior Sports Editor to oversee the quality and usefulness of its gambling content. He originally developed an interest in betting after landing a winning Yankee on his first attempt. He then spent years figuring out how to replicate that success. Along the way, he became one of the UK’s leading writers on the topic of betting and gaming. Ian’s career has now spanned more than three decades, and his enthusiasm for systematic and responsible betting hasn’t waned one bit. However, his preferred approach to winning these days is Dutching, for the simple reason that “It’s a lot easier than landing Yankees.”