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William Hill Review

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Ian Bruce

William Hill Review July 2024 - £30 in Free Bets for New Customers


William Hill is one of the most famous and respected bookmakers in the industry. In this William Hill review, we look at exactly what it offers in the way of sports coverage, markets, odds, customer service and more. As you’ll soon see, this is a betting site that sets and meets high standards in all that it does.

Bet £10 Get £30 In Free Bets


Bet £10 Get £30 In Free Bets

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  • Daily Free Bet Offers
  • Safe & Secure UK betting site
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#ad. 18+. Play Safe. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. begambleaware.org

William Hill: An Overview

William Hill 1William Hill was founded in 1934. It was originally a postal and telephone betting service that quickly established a reputation for being honest and trustworthy – something rather rare in the days when bookies weren’t compelled to pay out for winning bets. William Hill opened its first betting shops in 1966, just five years after they were legalised, and by 1989 it had a chain of 1,800 shops across the UK.

The William Hill online betting service went live in 1998, bringing the brand’s offering to a global audience. There are still more than 1,400 William Hill high street betting shops operating, but there has definitely been a big move to online betting, and in many respects, this company has led the way.

William Hill has changed ownership several times, and in 2022 it was acquired from Caesars Entertainment by 888 Holdings. The brand continues to thrive and has won numerous industry awards. It also gives out its fair share via its annual William Hill Sports Book of the Year Award initiative, which has been running since 1989.

Over the years, William Hill has sponsored everything from the Grand National and the PDC World Darts Championship to Celebrity Big Brother. It has also been the official betting partner of a number of professional sports teams, including English Premier League clubs Chelsea, Everton and Tottenham.

Date Founded: 1934

Ownership: 888 Holdings

Headquarters: Gibraltar

Address: 6/1 Waterport Place, GIBRALTAR, GX11 1AA, Gibraltar

Licence No.: 39225

Safety and Security at William Hill

In the previous section of this William Hill sportsbook review, we said that the company quickly earned a reputation for being honest and trustworthy. Those values are just as present at its online betting site. Security here is as tight as you would expect from an industry-leading brand, with firewalls, encryption and similar technologies being employed to keep your personal and financial details safe at all times.

This bookmaker also encourages its customers to do their own bit to make themselves as secure as possible. It provides advice on how to set a strong password, be on your guard against the common ploys of cyber-criminals, and make sure that the device you use to access its service is as secure as possible.

As well as being one of the UK’s safest online betting sites, William Hill works hard to promote responsible gambling. It offers a suite of Safer Gambling Tools that allow you to set deposit limits, session time reminders and Time Outs. You’ll find all these tools in the Safer Gambling Hub when you’re signed in to your account.

William Hill Welcome Offer

The Willian Hill new customer offer will give you £30 in free bets. All you have to do to receive those bets is sign up for a new account with the William Hill promo code R30 on a tablet or mobile, make a deposit and then make a qualifying first bet worth £10 or more at odds of 1/2 (1.50) or bigger.

When your qualifying first bet has been settled, your account will be credited with three free bets worth £10 each. Those free bets will be valid for seven days, so be sure to use them promptly.

William Hill Offer Description Minimum Bet Minimum Odds
Welcome Offer Bet £10 and get £30 in free bets £10 1/2

Significant Terms: 18+. Play Safe. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet devices only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. begambleaware.org

William Hill Existing Customer Offers

The offers here continue long after you’ve signed up for a new account and claimed your William Hill welcome bonus. There are usually at least half a dozen offers running for existing customers. Several will be for specific events, so those will change on a weekly or even on a daily basis. Others, however, are ongoing William Hill promotions that include the following:

Extra Places on Horse Racing

Those of you who enjoy betting on horse racing will be pleased to hear that William Hill offers extra places on ‘several high-profile races every month’. That could be anything from just one extra place to double the usual number, depending on the type of race and the size of the field.

Best Odds Guaranteed

Another popular offer for racing fans is Best Odds Guaranteed. This allows you to bet on any UK or Irish race in the ‘win’ market from 10 am on the day of the race and take the price available. If your bet succeeds and the SP of your selection is bigger than the price you took, your wager will be settled at the bigger SP.

Enhanced Odds

William Hill enhanced odds are offered every day for events that the bookmaker is particularly keen to highlight. The featured events will obviously change from day to day, but the offer itself will always work in a similar way. That is by giving you bigger odds about a particular outcome than that outcome would normally merit.

EPIC Boosts

Each week you can use an EPIC Boost on any Football Build #YourOdds or NBA Build #YourOdds bet of three or more selections (3/1 or bigger). If your William Hill bet builder wager wins, your payout will be boosted by 25% to as much as 100%. The maximum stake that you can use with this offer is £5.

RPGTV Trap Challenge Money Back

This offer is for anyone who makes an Evening RPGTV Combined Trap Challenge wager when betting on greyhound racing. If your selected trap fails to produce a single winner all evening (at least 20 races must be run), your bet will be declared void, and you’ll get a full cash refund of your stake.

Daily Football Acca Bet Boost

Like many of the best football betting sites, William Hill has an Acca Boost specifically for that sport. You get one Football Acca Bet Boost per day, and it will be valid for any accumulator bet of four or more selections. You can stake up to £20, and if the acca wins, your payout will be boosted by the bookie.

It’s important to check the terms and conditions of any offer that you are thinking about using, as they can and do change from time to time. To do that, simply visit the Promotions page at William Hill and click on the offer you’re interested in.

William Hill Review: Key Features in Detail

It’s all very well getting excited about the William Hill welcome bonus and other William Hill offers, but what can you expect in terms of the day-to-day stuff like market choice, betting limits and customer service? Well, we’ve now reached the point in our William Hill review where we drill down to take a good look at its key features, so let’s get started.

William Hill Sports Betting Markets

The range of William Hill betting markets you can get involved in is impressive. It covers everything from American Football to Winter Sports, and the full list of available sports is listed on the left-hand side of the main page. That makes it refreshingly easy to get to whatever sport you want to bet on. Simply click on the sport, and you’ll be taken directly to its main page.

When you’re on a main sports page, you’ll find in-play events listed at the very top, which is great if you’re in a rush and need to get a bet on quickly.

William Hill Review Betting Markets

Other events are listed according to start time and date. Odds for the main market are given right here, but look to the right of those, and you’ll see a figure that tells you how many other markets are available. Click on that number, and you’ll be taken to the full list of betting markets so that you can explore them all.

The full list of sports that you can bet on at William Hill is as follows:

  •  American Football
  •  Australian Rules
  •  Badminton
  •  Baseball
  •  Basketball
  •  Boxing
  •  Cricket
  •  Cycling
  •  Darts
  •  E-Sports
  •  Football
  •  Futsal
  •  GAA Football
  •  GAA Hurling
  •  Golf
  •  Greyhounds
  •  Handball
  •  Horse Racing
  •  Ice Hockey
  •  Lacrosse
  •  Lotteries
  •  Motor Racing
  •  Motorbikes
  •  Netball
  •  Politics
  •  Rowing
  •  Rugby League
  •  Rugby Union
  •  Snooker
  •  Squash
  •  Table Tennis
  •  Tennis
  •  TV/Specials
  •  UFC
  •  Virtual World
  •  Volleyball
  •  Water Polo
  •  Winter Sports

Whether you’re looking for ante-post betting odds for horse racing, first goalscorer odds in football, or you want to bet on who will be the next president of the USA, you’ll find all the markets you need here.

William Hill In-Play Betting

William Hill in-play betting is available on many of the most popular sports to bet on. If you know what sport you’re interested in, simply use its link in the menu and take a look at what events are currently in play. If you’d rather see a list of active in-play markets for all sports, you’ll find a handy In-Play link at the top left of the screen.

In-play betting markets are listed according to how little time each event has to run. A game that’s just a few minutes away from reaching its conclusion will therefore be presented first, with other games following in order of remaining duration. That might sound like a small point, but it’s incredibly practical, and it does a great job of making life easier for busy bettors.

A Cash Out feature can be used in markets where betting is still available on your unsettled selections. There is no partial cash-out option available at the time of writing, but the company says that it’s currently working on the feature.

William Hill Live Streaming and Commentary

William Hill has its own Betting TV service that provides live streams of UK and Irish horse racing, greyhound racing, and other sports. Not all events can be streamed live because of issues concerning broadcast rights. As we all know, Sky Sports and other media giants love to snap up exclusive rights as far as major events are concerned. But William Hill works hard to provide live streaming for its customers wherever possible. Live streams are free to active customers as long as you are logged in to your William Hill account.

For those of you who can’t watch live streams for any reason, there’s also a William Hill Radio service for UK and Irish horse racing and greyhound racing. This provides race previews and full commentary of each race, allowing you to hear how your selections are doing as the event unfolds. You can listen to WH Radio even when you aren’t logged in by tapping the link at the top of the page and selecting the channel you want to hear (Horse Racing or Greyhound Racing).

William Hill Betting Odds

Given the number of sports and markets that it offers, William Hill does an impressive job at providing competitive betting odds right across the board. Of course, if it wants to retain its position as an industry leader, it has to. But nobody forces the company to offer enhanced odds, acca boosts, EPIC boosts, Best Odds Guaranteed and all of the other things that give customers here the best possible deals. Make no mistake, if you practice value betting, you’ll want to have William Hill’s betting markets and odds-enhancing offers at your fingertips.

William Hill Betting Limits

Whether you’re interested in William Hill football betting, William Hill tennis betting or wagering on any other sport, you’ll be keen to know how much this bookmaker will let you win. The maximum winnings levels vary from sport to sport and also between different types of bets.

For Race Winner singles and multiples (including ante-post) in horse racing betting, William Hill has a limit of £1 million. The limit for bets on BAGS greyhound racing meetings is £500,000, and it’s £100,000 for BEGS and RPGTV meetings. You can win up to £2 million from football betting outrights and match-winner wagers, with lower limits for Over/Unders, Draw No Bet, and so on. We’d advise you to look through the Maximum Winnings FAQ at the William Hill website for full details so that you know what the limits are for the markets you bet in.

As far as staking is concerned, there is no fixed maximum stake. The company says that ‘the maximum stake is determined on a bet-by-bet basis.’ The minimum stake is just £0.03 for singles, doubles, trebles and multiples, and an even lower £0.01 for accumulators comprising four or more legs.

William Hill Customer Service

This is a well-organised and user-friendly online betting site, so most bettors are unlikely to run into any problems when using it. However, should you ever need any help or assistance, there’s plenty of support in place to provide it, including William Hill live chat.

Your first port of call should be the Help Centre, which has a host of articles on everything from using your William Hill online account to making a withdrawal. If the information there doesn’t address your issue, you can reach out to the William Hill customer service team at any time, 24/7. The available contact options are provided below:

Live Chat: Launch William Hill online chat via the Help page
Phone: 0800 085 6296
X (Formerly Twitter): @WilliamHill

Other Notable Features at William Hill

Before we move on to the rest of our William Hill review, we should mention another great feature that it has. It’s called #YourOdds, and it allows you to request odds for any bet you might care to dream up. Simply tweet (or do we now say X?) your desired bet with the #YourOdds hashtag to @WilliamHill, and they’ll do their best to give you a price for it. There’s never any obligation to make a wager you’ve requested odds for, so you can decide whether or not to make the bet when the odds are known.

There’s another great feature here called the William Hill PLUS Card, but we’ll discuss that in a later section of this William Hill sportsbook review, so stay tuned.

How to Start Betting at William Hill

It’s now time to discuss how to actually get started with William Hill online betting. You’ll be pleased to hear that the process is just as user-friendly as the betting site itself. Simply follow the step-by-step guide below, and you’ll be ready to bet in a matter of minutes.

1. Visit William Hill

Start by paying a visit to the William Hill website. Click the link below, and the site will open in a new tab so that you can continue following these instructions as you sign up.

2. Sign Up

Look at the top right-hand corner of the screen, and you’ll see a bright yellow button labelled JOIN. Note that the William Hill sign-up offer detailed earlier is for tablet and mobile registrations, so use one of those devices if you want to take advantage of it.

William Hill Review Join Button

Click the JOIN button, and a registration form will appear. This will request personal details that are required by law to open an account for you, such as your name and date of birth. Other details, such as your email address and mobile phone number, are needed by the bookmaker to operate your account effectively.

William Hill Sign Up Form

Provide the details requested, and then press the Continue button to go to the next page. If you are asked for a promo code, the one required for the welcome offer previously described is R30. When you’ve entered all of the information needed, your account will be set up straight away.

Make a Deposit

Log in to your new account (using the username and password you selected during registration) and visit the banking area. This is where you will be able to choose a suitable payment method (which we’ll discuss shortly) and make your first deposit.

Place Your Bets

At this point, you have everything in place to make your first wager. Again, bear in mind the terms of the welcome offer if you want your first bet to qualify for it. But as for betting itself, it’s a simple matter of exploring the markets, finding an outcome you want to bet on and clicking your selection to add it to your virtual betslip. You can then enter your stake and submit the bet.

The stake amount will be taken from your account at the moment you submit the bet. If the bet succeeds, your winnings will be credited to your account – along with your original stake – when the bet has been settled. See our guide on How to Bet Online for more information if you are brand new to this hobby.

William Hill Mobile App

For most of us, betting on tablets and smartphones is a lot more convenient than booting up a desktop or laptop computer. That’s why we’re pleased to report that there’s a William Hill app for both Android and iOS devices. You can get the Android version from Google Play and the iOS version from the Apple App Store.

William Hill App

The William Hill mobile app is as smooth and user-friendly as the main desktop site. And it’s every bit as functional. You can make deposits and withdrawals, take advantage of any offers that are running, participate in William Hill live betting markets (as well as all of the regular ones) and more. In short, when you have the app on your phone, you effectively have the whole betting site in your pocket.

William Hill Review: Deposits and Withdrawals

There are several ways in which you can fund your new William Hill account. You can’t use credit cards in the UK, but you can use VISA, MasterCard, and Maestro debit cards. These have a minimum deposit of just £5. Other options are Paysafecard, William Hill CashDirect, PayPal, Skrill, Neteller, ecoPayz, Apple Pay and Fast Bank Transfer.

Withdrawals must normally be made using the same method that you choose to make your deposits. The withdrawal time required will vary according to the method used but can be anything from immediate to five working days.

The full range of accepted payment methods, along with minimum deposit and withdrawal requirements and withdrawal times, is shown in the table below:

Payment Method Min. Deposit Min. Withdrawal Withdrawal Time
Debit Cards £5 £5 1 to 3 days
William Hill CashDirect £10 £10 Immediate
Paysafecard £10 £10 Via Bank Transfer
PayPal £10 £10 1 day
Skrill £10 £5 1 day
Neteller £10 £5 1 day
ecoPayz £10 £5 1 day
Apple Pay £5 £5 Immediate
Fast Bank Transfer £10 £5 3-5 days

William Hill PLUS Card

Another thing that we ought to talk about in this William Hill review is the PLUS Card. This is a contactless card that you can get from any William Hill betting shop, and you can link it to your online account. That will enable you to keep track of your betting shop bets online.

In addition, it will let you grab an occasional William Hill free bet or take advantage of offers exclusive to PLUS Card users. A PLUS web app is also available so that you can use your mobile device as a William Hill bet tracker, even if you do most of your betting offline.

William Hill Casino

As well as its world-famous sportsbook, your account gives you access to William Hill poker tables, an online bingo room and a superb William Hill Casino. Here, we’ll provide you with a brief William Hill Casino review, as that’s the offering that many sports bettors will be most interested in when they want a break from form study and the like.

William Hill Casino Review

There are two slightly different casino experiences available here. Click on the Vegas tab at the top of the page, and you’ll be able to play loads of online slot titles and automated table games such as roulette and blackjack. You’ll even find titles that are particularly popular in William Hill betting shops, such as Bonus Fruits, The Big Catch Megaways, Reel King and the exclusive Eye of Horus: Vegas Millions.

If you’d prefer to play online casino games that are run by real-life human dealers, click on the Live Casino tab instead. That’s where you’ll find games like Lightning Roulette, Vegas Sports Blackjack, Mega Sic Bo, and Live Casino Stud Poker. There are plenty of game-show titles to enjoy here, too, including Crazy Time, Dream Catcher and Dead or Alive: Saloon.

Both the Vegas and Live Casino offerings have their own promotions, including free spins, casino tournaments, prize drops and more. In short, if you want a place to let your hair down and see how Lady Luck feels about you, William Hill Casino will fit the bill nicely.

William Hill Review: Pros and Cons

We’ve now reached the point in our review where we summarise the pros and cons of the venue in question. In William Hill’s case, we had a hard time coming up with the latter, which says a lot about how good it is.

What We Like:

  • This has been a loved and trusted brand since 1934.
  • You can bet on over three dozen sports.
  • Multiple markets are available for each sport offered.
  • There are promotions galore for William Hill customers.
  • The William Hill app is like having the bookie in your pocket.
  • Customer service is available 24 hours a day.
  • Easy access to a great William Hill Casino.

Room for Improvement:

  • The website looks much the same as it did a decade ago.
  • Some sports subcategories would be useful.

William Hill Review: Final Thoughts

William Hill has been a leading player in the gambling industry for 90 years, and that’s because it does so many things right. First and foremost, it prides itself in being trustworthy, reliable and honest. Then it gives customers what they want. Not only can you bet on almost any sport you can think of, but you can also do so in multiple markets. Throw in other attractive features, including plenty of regular promotions, a great mobile app and 24/7 customer service, and we think the William Hill sportsbook is a great all-rounder for any betting fan.

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Ian Bruce

Ian Bruce joined Safest Betting Sites in 2024 as Senior Sports Editor to oversee the quality and usefulness of its gambling content. He originally developed an interest in betting after landing a winning Yankee on his first attempt. He then spent years figuring out how to replicate that success. Along the way, he became one of the UK’s leading writers on the topic of betting and gaming. Ian’s career has now spanned more than three decades, and his enthusiasm for systematic and responsible betting hasn’t waned one bit. However, his preferred approach to winning these days is Dutching, for the simple reason that “It’s a lot easier than landing Yankees.”