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Ian Bruce

As our name suggests, SafestBettingSites.co.uk exists to help you identify the safest and best online bookmakers available to bettors in the UK. Our team of industry experts have decades of experience in betting and gaming, and we all take considerable pride in being as honest and objective as possible. Of course, we all get compensated for our work here, but we value our integrity as journalists a whole lot more. And that’s just one of the reasons why all of the sites we discuss are fully licensed and regulated by the UK Gambling Commission (UKGC).

Our Mission

Online betting is big business, and that means it attracts more than a few sharks. To put things rather bluntly, not every betting site in the world can be trusted, and if you give your money and credit card details to the wrong people, you’ll almost certainly regret it. But how can you tell which sites are safe and legitimate and which ones aren’t? Well, our main objective is to make this clear and help both new and experienced bettors navigate these potentially dangerous waters safely.

We explore and assess all of the online betting sites that hold a valid UKGC license and we highlight those that are the best of the best. Most properly licensed sites can be trusted to a certain extent, but some are far better than others in terms of the sports they cover, the bonuses they offer and the way they treat their customers. Our job is to help you find the best sites possible for whatever kind of sports betting or online gaming you’re interested in.

The bookmaker reviews published at SafestBettingSites give you a detailed overview of what’s available so that you don’t have to sign up and find out for yourself. This means you can take a look at what’s on offer and make an informed decision about which site to join. Our reviews will tell you about the sports you can bet on, the betting markets available, the features you can expect and the bonuses and promotions you can take advantage of.

As well as pointing you in the right direction to keep you safe and secure at UK betting sites, we also work hard to promote responsible gaming. We provide free informational articles on all aspects of sports betting and gaming so that you can bet and play in a safe, sensible and enjoyable manner.

Editorial Policy

We have carefully put together a team of experienced content providers who will educate and entertain you with what they have to say. Not only are these people experts on sports betting, they are experts on the sports that they know and love. From the UEFA Champions League Final in football to an obscure table tennis match in Puerto Rico, we have every sporting niche and every sporting contest covered.

While we do our best to make sure that all the information we provide is factually accurate, such is the fast-moving nature of all we cover we cannot be held responsible if, on any rare occurrence, losses are sustained as a result of information presented here. We recommend that all site users perform their own research in line with the information which we publish and provide without prejudice.

Advertising Policy

Some of the information and content published at SafestBettingSites.co.uk may, occasionally, be accompanied by advertising for sportsbooks or features, as appropriate. We insist that you do not take this as a sign of compromise, either to the integrity of those who contribute to our site, or to the independence of SafestBettingSites.co.uk.

We are always happy to hear from any party wishing to start a dialogue concerning any potential partnerships regarding the placement of advertisements on our pages that are in line with the site’s nature. If this is something that you think may interest you, our commercial team can be contacted at [email protected].

Company and Contact Details

For any general queries, suggestions or comments, please feel free to email us at [email protected].

For postal correspondence, we can be reached at our Registered Address:

Clickout Media Ltd
Camilleri Buildings
Oratory Street
Naxxar NXR 2504

Company Number: C 103525

Ian Bruce

Ian Bruce joined Safest Betting Sites in 2024 as Senior Sports Editor to oversee the quality and usefulness of its gambling content. He originally developed an interest in betting after landing a winning Yankee on his first attempt. He then spent years figuring out how to replicate that success. Along the way, he became one of the UK’s leading writers on the topic of betting and gaming. Ian’s career has now spanned more than three decades, and his enthusiasm for systematic and responsible betting hasn’t waned one bit. However, his preferred approach to winning these days is Dutching, for the simple reason that “It’s a lot easier than landing Yankees.”