Our Olympics betting guide highlights a host of exciting betting opportunities for UK punters. Read on, and you’ll learn about the best Olympics betting sites, the different types of bets you can place, and our top tips for picking a gold medal winner!
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Odds provide a way of gauging which nations bookmakers regard as more or less likely to top the medal table, and they also shape any returns that might be paid out. Shorter Olympic odds indicate that bookmakers view a result as more probable, resulting in a smaller return compared to the stake. Longer odds point to an outcome considered less probable, offering a bigger return relative to the stake should it occur. No outcome can be treated as certain.
Here is a snapshot of Olympics betting odds from one bookmaker, taken before the Paris 2024 Olympics, on which nation was tipped to win the most golds:
| Country | Odds |
| United States | 1/6 |
| China | 7/2 |
| Great Britain | 66/1 |
| France | 66/1 |
| Japan | 80/1 |
Olympics odds from 10bet. Correct as of 11th June 2024, shown here as a historical snapshot from before the Paris 2024 Olympics.
Note that these odds can change frequently in the run-up to the Olympic Games, so any figures quoted here may differ from those shown by the bookmaker.
With many Olympic betting sites available to UK customers, it can be difficult to tell them apart. The list below describes how ten bookmakers differ in their approach to Olympic betting markets:
Ahead of the Los Angeles 2028 Olympics, a large number of online bookmakers will be offering markets on the events. This page looks at how four of them differ in the way they cover Olympic betting. Each has a different area of focus, and the sections below describe those differences.
10bet places noticeable emphasis on Olympic basketball, which sits alongside betting on basketball within its wider Olympics sports betting. Its odds, market range and coverage of both men’s and women’s basketball are the features most often highlighted by followers of the sport.
Markets include the tournament winner, individual match results and player props. Live betting and a cash-out feature are also available, which allow bets to be adjusted or settled early while the games are in progress, subject to the operator’s terms.
More broadly, 10bet’s overall coverage of Olympics betting is fairly wide. Its Olympics odds appear comparatively early, and it publishes detailed statistics on most sports, which is relevant context when betting on Olympics.
Noted Features: Possible Drawbacks:
William Hill is a long-established UK betting brand, and football is a well-developed part of its Olympics betting. It prices all Olympic football matches, both men’s and women’s. Its “Enhanced Each-Way” terms sometimes pay out on more places than other bookmakers, which is relevant to each-way markets on tournament winners and top goalscorers. Terms and conditions apply.
As well as match results, William Hill lists markets on goalscorers, correct scores and a range of in-play options. The platform is straightforward to navigate, which may suit both newer and more experienced football betting users.
Noted Features: Possible Drawbacks:
Betway is known for its in-play provision, and that extends to its Olympic tennis coverage. The in-play platform lists a wide selection of markets for each tennis match, including the next point, game, set and match winner as play continues.
Odds update quickly and there is a mobile app, so in-play Olympic sports betting is straightforward to follow. A cash-out feature allows tennis betting positions to be settled before a match concludes, which gives more control over how a bet is resolved. Terms apply.
Noted Features: Possible Drawbacks:
Paddy Power is recognised for its humour and its novelty markets, which also feature in its Olympic betting, including swimming events. Alongside standard markets, it sometimes lists options such as “Will a swimmer celebrate prematurely?” or “Will a world record be broken in a specific event?”
Paddy Power also runs money-back specials during the Olympics, some of which may apply to swimming events. These are offers that can return a stake on losing bets where set conditions are met, and full terms and conditions apply. Readers who are interested in novelty markets may find this side of the site relevant.Olympic sports betting is covered alongside these specials.
Noted Features: Possible Drawbacks:
The choice of Olympics betting site affects which markets, tools and features are available to you. The table below sets out key features of 10 Summer Olympics betting sites, so you can see how they differ from one another.
| Site | Odds Variety | Live Streaming | In-Play Betting | Mobile App | Distinguishing Features |
| 10bet | Wide | Limited | Extensive | Yes | Straightforward interface, some of the first odds available |
| William Hill | Competitive | Limited | Broad | Yes | Enhanced each-way terms (conditions apply) |
| Betway | Broad | Select events | Extensive | Yes | Free Bet Club (conditions apply) |
| Paddy Power | Broad | Limited | Broad | Yes | Niche markets, money-back specials (conditions apply) |
| Betfair | Wide | Limited | Extensive | Yes | Exchange betting |
| 888sport | Competitive | Limited | Broad | Yes | Boosted odds (conditions apply) |
| Spreadex | N/A (spreads) | Limited | Yes | Yes | Spread betting |
| BoyleSports | Competitive | Limited | Broad | Yes | Several customer service channels |
| Betfred | Broad | Limited | Broad | Yes | Ante-post betting |
Betting sites differ in how they cover the Olympic programme. We assess several factors (see How We Rate Bookmakers) when reviewing Olympics betting sites, and we describe only platforms that meet those criteria.
In practice, a broadly equipped Los Angeles 2028 Olympics betting site tends to cover most areas of Olympics betting. That usually means a range of betting options across the various sports and events, alongside odds that can be compared with those elsewhere. Live, in-play betting is a common feature, letting you follow markets as the action unfolds, and some sites also carry live streaming of events. Outcomes remain uncertain whatever information is available.
Some operators run promotions and bonuses tied to the Olympics; these are offers with terms and conditions attached, including wagering and eligibility rules, rather than free money. Any Olympic betting offers around the Los Angeles 2028 Olympics should be read alongside their full terms. A mobile app or site for Olympics betting online is another point of difference, as it affects how easily you can view odds, results and account tools such as deposit limits.
Customer support also varies between operators. Established betting sites generally offer contact through several channels, and most provide safer gambling tools such as limits, time-outs and self-exclusion. Support and information for anyone concerned about their gambling is available from GamCare.
The Olympics is one of the largest sporting events in the world, bringing together athletes from over 200 countries to compete. The first international Olympic Games were held in Athens in 1896, with 14 nations participating. The event has since developed into a global occasion held every four years, alternating between summer and winter editions.
Paris hosted the 2024 Summer Olympics, held from 26 July to 11 August 2024. Los Angeles is now preparing to host the next Summer Olympics, Los Angeles 2028, held from 14 to 30 July 2028, with flag football and squash making their Olympic debuts and cricket, lacrosse and baseball/softball returning to the programme.
The Paris 2024 schedule was a full one, featuring long-standing disciplines such as athletics, swimming and gymnastics, alongside more recent additions such as breaking, sport climbing, skateboarding and surfing. The Los Angeles 2028 programme will keep most of these sports while adding flag football and squash for the first time and welcoming back cricket, lacrosse and baseball/softball, though breaking will not feature.
Medals are awarded in each event: gold for the winner, silver for second place and bronze for third. The Olympic medal table is often used as a point of reference for how each country has performed.
Whether you follow sport closely or watch only occasionally, the Los Angeles 2028 Olympics will cover a wide range of competition over the summer, from established rivalries to less familiar events and first-time competitors, following on from the Paris 2024 Games, which saw the United States and China both win 40 gold medals.
The Olympic Games cover a broad programme of disciplines, from long-established contests to newer, faster-paced events. Bookmakers typically list markets across most of them. The following sports are on the programme for the Los Angeles 2028 Olympics:
Each Olympic event tends to carry the standard betting options (winner, top three, and so on), and the Games also give rise to markets shaped around the structure of the event itself. The markets below are among those commonly listed when betting on the Olympics:
This market concerns which country will finish at the head of the Olympic medal table with the most gold medals. It is often used by punters who compare national strengths and weaknesses across different sports. Factors such as a country’s record in previous Olympics, the form of its leading athletes and its overall depth across various disciplines are all relevant, although outcomes remain uncertain.
Similar to the “Most Gold Medals” market, this one involves predicting the country that will accumulate the highest total number of Olympic medals, regardless of whether they are gold, silver or bronze. Nations with broad representation across multiple sports are typically closely matched in this market.
Here, the wager concerns the exact number of gold medals a particular country will win. This market is narrower in scope and is generally used by punters who follow specific national teams or athletes closely. Predictions still depend on results that cannot be known in advance, so outcomes are uncertain.
Bookmakers often list markets related to the host nation’s performance. These can include the total number of medals the host nation will win, whether it will win a gold medal in a specific sport, or novelty markets such as the colour of the host nation’s flag bearer’s outfit during the opening ceremony.
Prop bets, short for proposition bets, are wagers on specific events or occurrences within a larger event. In the context of the Olympics, prop bets can range from which athlete will break a world record to whether a particular team will score a certain number of goals. They narrow the focus to individual aspects of the Games rather than overall results, and like all betting markets they carry the risk of loss.
As preparations continue for the Los Angeles 2028 Olympics, attention turns to the competitions and the athletes taking part. The medal table is usually closely contested, with several nations regularly finishing high up. The sections below outline ten nations that have won the most medals at previous Olympics, along with the disciplines they have traditionally been associated with:







Sweden has a long record in winter sports but also takes part widely in summer events. Its results have come in disciplines such as equestrian, athletics, sailing and handball. Swedish athletes are generally associated with technical and tactical approaches across these sports.


While there's no foolproof formula for guaranteed success in Olympics betting, employing a few key strategies can boost your chances of picking winners and maximising your profits. Here are some olympics betting tips to bear in mind:
Olympic markets can also be viewed on mobile devices. Many established bookmakers operate their own betting apps or mobile-optimised websites, which means their markets are accessible from a phone or tablet as well as a desktop computer.
Mobile layouts are generally designed for smaller screens, so odds can be viewed, bets placed and, on some sites, selected events streamed. Availability of live streaming varies between operators and may depend on account conditions, so the features on offer differ from one app to another.
The Los Angeles 2028 Olympics will cover a wide programme of sport, following on from the Paris 2024 Games, and many UK bookmakers are expected to price up markets across it. This guide has outlined the LA 2028 Olympics betting sites, the main market types and how they work. Betting always carries a risk of losing money, there is no way to make outcomes more predictable, and support is available from GamCare.