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Liam Austen-Rondi

Our Olympics betting guide highlights a host of exciting betting opportunities for UK punters. Read on, and you’ll learn about the best Olympics betting sites, the different types of bets you can place, and our top tips for picking a gold medal winner!

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Olympics 2024 Most Gold Medals Betting Odds (Pre-Paris 2024 Snapshot)

Odds provide a way of gauging which nations bookmakers regard as more or less likely to top the medal table, and they also shape any returns that might be paid out. Shorter Olympic odds indicate that bookmakers view a result as more probable, resulting in a smaller return compared to the stake. Longer odds point to an outcome considered less probable, offering a bigger return relative to the stake should it occur. No outcome can be treated as certain.

Here is a snapshot of Olympics betting odds from one bookmaker, taken before the Paris 2024 Olympics, on which nation was tipped to win the most golds:

Country Odds
United States 1/6
China 7/2
Great Britain 66/1
France 66/1
Japan 80/1

Olympics odds from 10bet. Correct as of 11th June 2024, shown here as a historical snapshot from before the Paris 2024 Olympics.

Note that these odds can change frequently in the run-up to the Olympic Games, so any figures quoted here may differ from those shown by the bookmaker.

Olympics Betting Sites Compared

With many Olympic betting sites available to UK customers, it can be difficult to tell them apart. The list below describes how ten bookmakers differ in their approach to Olympic betting markets:

  1. 10bet: Has a straightforward interface and a broad selection of Olympic markets, used by both newer and more experienced customers.
  2. William Hill: A long-established UK bookmaker with a wide range of Olympic markets and generally competitive odds.
  3. Betway: Places particular emphasis on in-play betting, where markets are priced while events are under way.
  4. Paddy Power: Known for novelty markets and a light-hearted approach to promotions, which are subject to terms and conditions, alongside its Olympic betting.
  5. Betfair: Operates both a traditional sportsbook and a betting exchange, where customers bet against one another.
  6. 888sport: Lists boosted odds and Olympics-specific offers, all of which carry conditions.
  7. Spreadex: Specialises in spread betting, where returns and losses depend on the margin of victory or defeat in Olympic events.
  8. BoyleSports: A general-purpose bookmaker noted for its customer service and competitive Olympic odds.
  9. Betfred: Covers a wide range of Olympic markets, including ante-post prices set well before events take place.

Four Sites Compared for Betting on the Olympics

Ahead of the Los Angeles 2028 Olympics, a large number of online bookmakers will be offering markets on the events. This page looks at how four of them differ in the way they cover Olympic betting. Each has a different area of focus, and the sections below describe those differences.

1. 10bet: Basketball Coverage

10bet places noticeable emphasis on Olympic basketball, which sits alongside betting on basketball within its wider Olympics sports betting. Its odds, market range and coverage of both men’s and women’s basketball are the features most often highlighted by followers of the sport.

10bet olympics

Markets include the tournament winner, individual match results and player props. Live betting and a cash-out feature are also available, which allow bets to be adjusted or settled early while the games are in progress, subject to the operator’s terms.

More broadly, 10bet’s overall coverage of Olympics betting is fairly wide. Its Olympics odds appear comparatively early, and it publishes detailed statistics on most sports, which is relevant context when betting on Olympics.

Noted Features:

  • Competitive pricing across Olympic basketball markets.
  • Markets covering various aspects of a game.
  • In-play options and cash-out, subject to terms.
  • Detailed statistics and analysis.

Possible Drawbacks:

  • Its welcome offer is smaller in scale than some others, and conditions apply.

2. William Hill: Football Coverage

William Hill is a long-established UK betting brand, and football is a well-developed part of its Olympics betting. It prices all Olympic football matches, both men’s and women’s. Its “Enhanced Each-Way” terms sometimes pay out on more places than other bookmakers, which is relevant to each-way markets on tournament winners and top goalscorers. Terms and conditions apply.

William Hill olympics

As well as match results, William Hill lists markets on goalscorers, correct scores and a range of in-play options. The platform is straightforward to navigate, which may suit both newer and more experienced football betting users.

Noted Features:

  • Consistent pricing across Olympic football markets.
  • Each-way terms that can cover more places than some bookmakers.
  • Markets on match results, goalscorers and more.
  • Markets are easy to locate on the site.

Possible Drawbacks:

  • Some users have reported slow loading times on the website.

3. Betway: In-Play Tennis Markets

Betway is known for its in-play provision, and that extends to its Olympic tennis coverage. The in-play platform lists a wide selection of markets for each tennis match, including the next point, game, set and match winner as play continues.

Betway tennis

Odds update quickly and there is a mobile app, so in-play Olympic sports betting is straightforward to follow. A cash-out feature allows tennis betting positions to be settled before a match concludes, which gives more control over how a bet is resolved. Terms apply.

Noted Features:

  • Markets covering many aspects of a tennis match as it happens.
  • Odds that update quickly during play.
  • A cash-out feature for settling bets early, subject to terms.
  • Tennis markets accessible via the mobile app.

Possible Drawbacks:

  • Its pre-match tennis offering may be less extensive than some competitors.

4. Paddy Power: Swimming Markets and Novelty Betting

Paddy Power is recognised for its humour and its novelty markets, which also feature in its Olympic betting, including swimming events. Alongside standard markets, it sometimes lists options such as “Will a swimmer celebrate prematurely?” or “Will a world record be broken in a specific event?”

Paddy Power olympics

Paddy Power also runs money-back specials during the Olympics, some of which may apply to swimming events. These are offers that can return a stake on losing bets where set conditions are met, and full terms and conditions apply. Readers who are interested in novelty markets may find this side of the site relevant.Olympic sports betting is covered alongside these specials.

Noted Features:

  • A distinct brand tone in its promotions and betting markets.
  • Novelty markets on aspects of swimming events.
  • Money-back offers on losing bets in defined situations, terms apply.
  • Losing bets may be refunded where the operator judges a result unfair.

Possible Drawbacks:

  • Some bonuses carry high playthrough requirements.

Olympics Betting Sites Compared

The choice of Olympics betting site affects which markets, tools and features are available to you. The table below sets out key features of 10 Summer Olympics betting sites, so you can see how they differ from one another.

Site Odds Variety Live Streaming In-Play Betting Mobile App Distinguishing Features
10bet Wide Limited Extensive Yes Straightforward interface, some of the first odds available
William Hill Competitive Limited Broad Yes Enhanced each-way terms (conditions apply)
Betway Broad Select events Extensive Yes Free Bet Club (conditions apply)
Paddy Power Broad Limited Broad Yes Niche markets, money-back specials (conditions apply)
Betfair Wide Limited Extensive Yes Exchange betting
888sport Competitive Limited Broad Yes Boosted odds (conditions apply)
Spreadex N/A (spreads) Limited Yes Yes Spread betting
BoyleSports Competitive Limited Broad Yes Several customer service channels
Betfred Broad Limited Broad Yes Ante-post betting

Features Often Found on Olympics Betting Sites

Betting sites differ in how they cover the Olympic programme. We assess several factors (see How We Rate Bookmakers) when reviewing Olympics betting sites, and we describe only platforms that meet those criteria.

In practice, a broadly equipped Los Angeles 2028 Olympics betting site tends to cover most areas of Olympics betting. That usually means a range of betting options across the various sports and events, alongside odds that can be compared with those elsewhere. Live, in-play betting is a common feature, letting you follow markets as the action unfolds, and some sites also carry live streaming of events. Outcomes remain uncertain whatever information is available.

Some operators run promotions and bonuses tied to the Olympics; these are offers with terms and conditions attached, including wagering and eligibility rules, rather than free money. Any Olympic betting offers around the Los Angeles 2028 Olympics should be read alongside their full terms. A mobile app or site for Olympics betting online is another point of difference, as it affects how easily you can view odds, results and account tools such as deposit limits.

Customer support also varies between operators. Established betting sites generally offer contact through several channels, and most provide safer gambling tools such as limits, time-outs and self-exclusion. Support and information for anyone concerned about their gambling is available from GamCare.

Los Angeles 2028 Olympics – An Overview

The Olympics is one of the largest sporting events in the world, bringing together athletes from over 200 countries to compete. The first international Olympic Games were held in Athens in 1896, with 14 nations participating. The event has since developed into a global occasion held every four years, alternating between summer and winter editions.

Paris hosted the 2024 Summer Olympics, held from 26 July to 11 August 2024. Los Angeles is now preparing to host the next Summer Olympics, Los Angeles 2028, held from 14 to 30 July 2028, with flag football and squash making their Olympic debuts and cricket, lacrosse and baseball/softball returning to the programme.

The Paris 2024 schedule was a full one, featuring long-standing disciplines such as athletics, swimming and gymnastics, alongside more recent additions such as breaking, sport climbing, skateboarding and surfing. The Los Angeles 2028 programme will keep most of these sports while adding flag football and squash for the first time and welcoming back cricket, lacrosse and baseball/softball, though breaking will not feature.

Medals are awarded in each event: gold for the winner, silver for second place and bronze for third. The Olympic medal table is often used as a point of reference for how each country has performed.

Whether you follow sport closely or watch only occasionally, the Los Angeles 2028 Olympics will cover a wide range of competition over the summer, from established rivalries to less familiar events and first-time competitors, following on from the Paris 2024 Games, which saw the United States and China both win 40 gold medals.

Olympic Sports Covered by Betting Markets

The Olympic Games cover a broad programme of disciplines, from long-established contests to newer, faster-paced events. Bookmakers typically list markets across most of them. The following sports are on the programme for the Los Angeles 2028 Olympics:

  • Archery
  • Artistic Swimming
  • Athletics
  • Badminton
  • Basketball (including 3×3 basketball)
  • Boxing
  • Baseball/Softball, Cricket, Flag Football and Lacrosse (new or returning for Los Angeles 2028), plus Squash (Olympic debut); breaking, which featured at Paris 2024, is not on the LA 2028 programme
  • Canoeing (slalom and sprint)
  • Cycling (BMX, mountain bike, road, track)
  • Diving
  • Equestrian
  • Fencing
  • Football
  • Golf
  • Gymnastics (artistic, rhythmic, trampoline)
  • Handball
  • Hockey
  • Judo
  • Karate

  • Marathon Swimming
  • Modern Pentathlon
  • Rowing
  • Rugby Sevens
  • Sailing
  • Skateboarding
  • Shooting
  • Sport Climbing
  • Surfing
  • Swimming
  • Table Tennis
  • Taekwondo
  • Tennis
  • Triathlon
  • Volleyball (indoor and beach)
  • Water Polo
  • Weightlifting
  • Wrestling

Common Olympic Betting Markets

Each Olympic event tends to carry the standard betting options (winner, top three, and so on), and the Games also give rise to markets shaped around the structure of the event itself. The markets below are among those commonly listed when betting on the Olympics:

Most Gold Medals

This market concerns which country will finish at the head of the Olympic medal table with the most gold medals. It is often used by punters who compare national strengths and weaknesses across different sports. Factors such as a country’s record in previous Olympics, the form of its leading athletes and its overall depth across various disciplines are all relevant, although outcomes remain uncertain.

Most Medals

Similar to the “Most Gold Medals” market, this one involves predicting the country that will accumulate the highest total number of Olympic medals, regardless of whether they are gold, silver or bronze. Nations with broad representation across multiple sports are typically closely matched in this market.

Specific Nation Gold Medals

Here, the wager concerns the exact number of gold medals a particular country will win. This market is narrower in scope and is generally used by punters who follow specific national teams or athletes closely. Predictions still depend on results that cannot be known in advance, so outcomes are uncertain.

Host Nation Specials

Bookmakers often list markets related to the host nation’s performance. These can include the total number of medals the host nation will win, whether it will win a gold medal in a specific sport, or novelty markets such as the colour of the host nation’s flag bearer’s outfit during the opening ceremony.

Olympics Prop Bets

Prop bets, short for proposition bets, are wagers on specific events or occurrences within a larger event. In the context of the Olympics, prop bets can range from which athlete will break a world record to whether a particular team will score a certain number of goals. They narrow the focus to individual aspects of the Games rather than overall results, and like all betting markets they carry the risk of loss.

Olympics cycling for olympics betting guide

2028 Olympics Betting Preview: Nations With Strong Medal Records

As preparations continue for the Los Angeles 2028 Olympics, attention turns to the competitions and the athletes taking part. The medal table is usually closely contested, with several nations regularly finishing high up. The sections below outline ten nations that have won the most medals at previous Olympics, along with the disciplines they have traditionally been associated with:

USA

USA The USA has historically finished high in the Olympic medal table, heading it in numerous editions. Its record spans a range of sports, including swimming, athletics, basketball, gymnastics and many more. The squad typically combines newer competitors with experienced athletes across various disciplines.

Russia (including the former USSR) has consistently featured among the leading nations at the Olympics. Its record is strongest in sports such as wrestling, gymnastics, athletics and weightlifting. Recent controversies and potential sanctions affected participation at the Paris 2024 Olympics, and the picture for future Games, including Los Angeles 2028, remains subject to change.

RUSSIA Russia (including the former USSR) has consistently featured among the leading nations at the Olympics. Its record is strongest in sports such as wrestling, gymnastics, athletics and weightlifting. Recent controversies and potential sanctions have affected participation, though its athletes continue to compete for medals in Paris.

Germany

GERMANY (2) Germany has a long Olympic history and has produced many internationally recognised athletes. Its medals have often come in disciplines such as athletics, cycling, equestrian and rowing. The German team is generally noted for its detailed preparation and team structure across a number of sports.

China has become a leading Olympic nation in recent years, regularly finishing among the highest medal winners. Its athletes have recorded strong results in sports such as diving, table tennis, badminton and gymnastics. The country’s extensive training programmes and large talent pool underpinned that record at the Paris 2024 Olympics, where China matched the United States on 40 gold medals, and are expected to remain a factor at Los Angeles 2028.

CHINA China has become a leading Olympic nation in recent years, regularly finishing among the highest medal winners. Its athletes have recorded strong results in sports such as diving, table tennis, badminton and gymnastics. The country’s extensive training programmes and large talent pool underpin that record going into Paris.

Great Britain

GREAT BRITAIN Team GB has increased its medal tally across recent Olympic cycles. Its results have tended to come in sports such as cycling, rowing, sailing, athletics and equestrian. With a mix of established medallists and less experienced competitors, Team GB is again expected to compete across a range of disciplines.

France (Paris 2024 Host Nation)

FRANCE (2) As host nation of the Paris 2024 Olympics, France competed on home soil, a position that host teams have historically found beneficial. French athletes have traditionally recorded results in sports such as fencing, judo, handball and cycling. Home support in Paris was a notable feature of the Games for the French team, whose men’s football side lost 5-3 after extra time to Spain in the final.

Italy

ITALY Italy has a lengthy Olympic tradition, particularly in fencing, swimming, cycling and athletics. Its athletes have often produced notable performances at decisive stages of competition. Italian competitors feature across a number of events in Paris.

Sweden

SWEDEN

Sweden has a long record in winter sports but also takes part widely in summer events. Its results have come in disciplines such as equestrian, athletics, sailing and handball. Swedish athletes are generally associated with technical and tactical approaches across these sports.

As host of the 2020 Tokyo Olympics (held in 2021), Japan built on those results at the Paris 2024 Games and will look to maintain its position in the medal table at Los Angeles 2028. Its record is strongest in sports such as judo, gymnastics, wrestling and swimming. Japanese athletes are typically associated with technical precision and structured preparation across multiple events.

JAPAN As host of the previous Olympics in 2020 (held in 2021), Japan will be looking to build on those results and its recent position in the medal table. Its record is strongest in sports such as judo, gymnastics, wrestling and swimming. Japanese athletes are typically associated with technical precision and structured preparation across multiple events.

Although mainly known for its winter sports record, Norway also sends a competitive summer team. Its athletes have recorded results in disciplines such as athletics, sailing, rowing and handball. A well-established sporting culture and emphasis on athlete development shaped its entry at the Paris 2024 Olympics and will continue to shape its preparations for Los Angeles 2028.

NORWAY Although mainly known for its winter sports record, Norway also sends a competitive summer team. Its athletes have recorded results in disciplines such as athletics, sailing, rowing and handball. A well-established sporting culture and emphasis on athlete development shape its entry in Paris.

Olympics Betting Tips

While there's no foolproof formula for guaranteed success in Olympics betting, employing a few key strategies can boost your chances of picking winners and maximising your profits. Here are some olympics betting tips to bear in mind:

  1. Research, Research, Research

    The Olympics brings together athletes from all corners of the globe, competing in loads of different sports. Thorough research is key. Look at athletes' recent performances, their form leading up to the Games, and how they've historically fared in similar competitions. Consider factors like home advantage, past rivalries, and even the potential impact of weather conditions on outdoor events.
  2. Follow the Experts

    Expert opinions and analysis can provide valuable insights into Olympic events. Follow some sports analysts, commentators, and tipsters who specialise in Olympic sports. Their knowledge and experience can help you identify potential value bets and steer clear of potential pitfalls.
  3. Bet In-Play

    The dynamic nature of Olympic events makes in-play betting an attractive option. Keep an eye on live events and take advantage of any shifting odds as the action unfolds. If an underdog starts strong, their odds may lengthen, offering a fantastic opportunity to place a bet. However, be careful and avoid impulsive decisions based on short-term changes.
  4. Diversify Your Bets

    Don't put all your eggs in one basket. Spread your bets across different sports, events, and markets to lower the risk. This approach allows you to capitalise on your knowledge in various areas and reduce the impact of any single loss. Consider combining pre-event bets with in-play wagers to maximise your potential returns.

Olympics Betting on Mobile Devices

Olympic markets can also be viewed on mobile devices. Many established bookmakers operate their own betting apps or mobile-optimised websites, which means their markets are accessible from a phone or tablet as well as a desktop computer.

Mobile layouts are generally designed for smaller screens, so odds can be viewed, bets placed and, on some sites, selected events streamed. Availability of live streaming varies between operators and may depend on account conditions, so the features on offer differ from one app to another.

The Closing Ceremony

The Los Angeles 2028 Olympics will cover a wide programme of sport, following on from the Paris 2024 Games, and many UK bookmakers are expected to price up markets across it. This guide has outlined the LA 2028 Olympics betting sites, the main market types and how they work. Betting always carries a risk of losing money, there is no way to make outcomes more predictable, and support is available from GamCare.

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Liam Austen-Rondi

Liam Austen-Rondi is a seasoned writer in the sports betting and gambling industry. After starting his career writing SEO content, Liam moved into copywriting roles with Bally's Interactive, where he spearheaded major rebranding and tone of voice projects and helped launch award-winning websites, as well as with industry-leading PR and marketing agencies. Joining Safestbettingsites.co.uk in 2024 armed with a wealth of knowledge and a passion for responsible gambling, Liam provides insightful perspectives on safe and enjoyable betting.