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bet365 Review

Bet £10 & Get £30 in Free Bets for new customers at bet365

  • All feature races eligible
  • Applies to win and each-way bets
  • Available to new and existing customers
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Registration required. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Peter Addison

Bet365 Review UK June 2024 – £30 in Free Bets for New Customers


Bet365 is, by volume of money wagered in the UK daily, the country’s most popular sports betting site. Is it the best, though? Our bet365 review says yes. This online bookmaker offers an amazing range of markets for punters to wager upon, and also has countless beneficial promotions including paying football bets out early if the backed side goes two goals up. Read on and we’ll tell you all about it.

Bet £10 & Get £30 in Free Bets for new customers at bet365


Bet £10 & Get £30 in Free Bets for new customers at bet365

  • All feature races eligible
  • Applies to win and each-way bets
  • Available to new and existing customers
5 Stars
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Registration required. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Bet365: An Overview

logo bet365 1Bet365 was famously founded in Stoke-on-Trent in a Portakabin in 2001 by Denise Coates with help from her brother John and her father Peter. Not quite the ‘rags to riches’ tale as claimed by some, the Coates family were already big players in the betting market thanks to Peter’s chain of betting shops.

The initial success of bet365 came about because the company embraced online sports betting at a time when traditional UK bookies were ignoring it, thinking it would prove unpopular. They could not have been more wrong. Bet365 was soon booming and they were already number one online when other UK bookmakers started playing catch up. Denise Coates is now the UK’s best-paid CEO and also the UK’s leading taxpayer.

With its beginnings in betting, bet365 has since added fantasy sports, bet365 games, a casino, a live casino, slots, poker and bet365 bingo to its overall betting portfolio. Bet365 sponsorship of Stoke City has been in place since 2012. Peter and John Coates are the club’s joint chairmen, and the team play at the bet365 Stadium, renamed from the Britannia Stadium in 2016.

Date founded: 2000.

Ownership: Hillside (UK Sports & UK Gaming) ENC.

Headquarters: Stoke-on-Trent, England.

Address: Bet365 House, Media Way, Stoke-on-Trent, United Kingdom, ST1 5SZ

Licence No.: 55149.

Safety and Security at bet365

Any sports betting site has to keep you and your details safe and secure, from your personal details such as your name and address, phone number and site activity, to any financial details you provide such as bank card numbers, eWallet accounts and proof of ID and residence in the UK. The site also needs to protect you from yourself in terms of keeping your gambling under control. How does bet365 fare in this important department?

Bet365 employs data protection analysts to make sure your data is safeguarded. The sports betting site complies with General Data Protection Regulation (GPDR) as outlined by the Data Protection Act 2018 implemented by the UK government. As such, all data that is passed from and received by the site is heavily encrypted. You do not have to worry about the security of your data at bet365.

This betting site adheres to GAMSTOP, which is a legal requirement for all UKGC licence holders. Any individual registered with GAMSTOP cannot access the company’s gambling services. The site also provides detailed information on responsible gambling and offers links to BeGambleAware, Gordon Moody (gambling addiction therapy) and the National Gambling Helpline. It is also a member of the International Betting Integrity Association.

bet365 Welcome Offer

New customers at Bet365 can claim up to £30 in free bets when they join this sports betting site. To claim this bonus, customers must make a first qualifying deposit of between £5 and £10. They will then be able to claim three times the value of this deposit as a free bet.

Of course, it is not quite so simple as that. First up, you cannot use Apple Pay, Google Pay, PayPal, Paysafecard or any prepaid credit or debit card to make your first deposit. Secondly, your qualifying bet must contain at least one selection at odds of 1/5 (1.20) or greater. Once that bet has been settled, your qualifying bet credits will be released to you.

The other restriction your bet credits come with is that they are not eligible for certain acca-boosts, such as soccer, tennis and multi-sport. Other than that, there are no minimum odds stipulations. Your bet credits are free for you to use for ninety days after which they are removed from your account. As is usual with these kinds of deals, your bet credit stakes are not returned when you use them, only any winnings.

This is a simple and effective bet365 welcome offer but please review the terms and conditions at the bet365 site before claiming this offer just so you fully understand them. Note that you do not need a bet365 bonus code to claim this deal.

bet365 Offer Description Min. Deposit Min. Odds
Bet365 new customer offer Bet £10 & get £30 in free bets £5 1/5 (1.20)

Significant Terms: Registration required. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Bet365 Existing Customer Offers

Here now are details about the offers bet365 has for existing customers. Please note that these offers were available at the time of this bet365 review. Please take a look around the site yourself to see if these deals and promotions are still available. One hint is to check the site at times of the most popular events, for deals such as bet365 Grand National betting offers.

Bet365 Early Payout

Bet365 has one distinct football betting offer that not many other sites can match. If you back a team to win in a match, and that team takes a two-goal lead at any time, then bet365 will pay out your winnings immediately. Your backed side can go on to draw or even lose the game and it does not matter – you will still get paid. Not all football competitions are covered, but the vast majority of them are.

Bet Boosts

Every day at bet365 there is a range of bet boosts for pre-built multiples. For example, in a game between Arsenal and Tottenham, you could be offered a bet boost on BTTS yes, Bukayo Saka to score anytime and Martin Odengaard to provide at least one assist. The boosted odds will be better than the odds you would receive normally, should you choose to back this pre-defined bet. Look for boosts on bet365 golf, tennis and more.

Soccer and Tennis Acca Boosts

We are going to ignore bet365’s insistence in calling football ‘soccer’ and instead tell you about the acca boosts available for bet365 football and tennis betting at this site. If you place any kind of multi here then you will find winnings boosted by at least 2.5 per cent. The more legs in your acca, the greater the boost, up to 70 per cent for 14-folds and upwards. The boosts do not apply to the bet365 bet builder, and your winnings are limited to a maximum of £100,000. It’s worth using our free Accumulator Bet Calculator to figure out your potential returns before betting.

bet365 Key Features

Now it’s time to take a look at what, exactly, bet365 can offer in terms of sports betting and other features. By looking through this section of our bet365 review you should receive a clear idea of whether bet365 is the ideal sports betting site for you or not.

Bet365 Sports Betting Markets

The site offers betting chances with all the biggest and most popular markets covered. Below is a complete list of all the markets that are available at bet365.

  • American football
  • Aussie rules
  • Badminton
  • Baseball
  • Basketball
  • Boxing
  • Cricket
  • Curling
  • Cycling
  • Darts
  • eSports
  • Fantasy Sports
  • Formula 1
  • Floorball
  • Futsal
  • Gaelic Sports
  • Golf
  • Greyhounds
  • Handball
  • Horse Racing
  • Ice Hockey
  • MMA
  • Motor Sports
  • Netball
  • Pelota
  • Politics
  • Pool
  • Rowing
  • Rugby League
  • Rugby Union
  • Snooker
  • Soccer
  • Speedway
  • Table Tennis
  • Tennis
  • Ten Pin Bowling
  • Trotting
  • Virtual Sports
  • Volleyball
  • Water Polo
  • Winter Sports

That’s an amazingly substantial list, and we think bet365 is the only sports betting site we know where you can bet on pelota or ten pin bowling!

The site also has a comprehensive statistics section, so you won’t have to hunt elsewhere for, for example, the latest bet365 greyhound results.

Bet365 In Play Betting

Bet365’s in play betting options are not as comprehensive as their overall sports betting options, but live betting is available on bet365 football, tennis, baseball, basketball, cricket, darts, eSports, greyhounds, horse racing, snooker, table tennis, trotting and virtual sports. The ‘Bet365 InPlay’ section here is available via a menu at the top of the screen, so it’s easy to see what’s available.

Plenty of events are streamed live at this site, but those that are not are represented graphically so you can see the current state of play at any time. You can also easily switch to any available market, and you will find the bigger the event, the more markets that are available. Early cash out is commonly available on most markets and the bet365 live odds update at an impressive rate.

Bet365 Live Streaming and Commentary

We briefly touched on live streaming on the in-play betting section, and we think that bet365 is the only site that has live streaming of English football, namely all matches in the FA Cup. You need to have a funded account or to have placed a bet at bet365 within the last 24 hours to watch.

You can watch plenty more events – just access the ‘Streaming’ button via the in-play menu. Most of the sports we listed in the ‘in-play’ section are available for live streaming. Like many of the best betting sites in the UK, bet365 offers streaming of all UK and Irish horse and greyhound races.

Bet365 Betting Odds

Bet365’s odds are extremely competitive … because they can afford them to be! You are guaranteed competitive value odds on all events at this site, so there is no need to look around for better odds when you’re placing a bet here. Don’t forget that if you are betting on bet365 football, the ‘two goals up’ feature here makes bet365’s odds even more attractive!

As we have already mentioned bet365 offers boosted prices too, and there’s the bet365 price promise – the site will not be beaten on odds for any horse shown live on ITV Racing for all UK and Irish races. In addition, it’s ‘bet365 best odds guaranteed’ on all UK and Irish horse races and greyhound races, which means you always get the better price – SP or the price at which you placed your bet – on your winners. Applies to both win and each way betting.

Bet365 Betting Limits

The minimum accepted stake is ten pence at bet365, which is a little high when compared to other sports betting sites but it is certainly something we can live with. There’s no maximum bet, but when placing a bet you should bear in mind the maximum payouts bet365 will allow themselves to be liable for.

For most top-level football competitions the maximum payout is £2 million, but can drop to £50,000 for obscure competitions. When it comes to betting on bet365 horse racing, for all UK and Ireland races it’s £1 million. The maximum payout varies for other sports, and you can check the bet365 site yourself for details.

Bet365 Customer Service

Help begins and hopefully ends with Bet365’s comprehensive set of FAQs. If you are still in the mire after consulting them, then you can contact the site via the following bet365 customer service methods:

  • Bet365 live chat: available 24 hours a day, 7 days a week.
  • Bet365 email: [email protected].
  • Bet365 web message: online message applet.
  • Bet365 address: Customer Services, bet365 House, Media Way, Stoke-on-Trent, Staffordshire, ST1 5SZ, UK.

Sadly, the bet365 live chat is initially manned by a ‘virtual assistant’ but if you annoy it enough it will put you through to a real person. There is no bet365 contact number currently listed on the site, but you can try ringing 0800 028 8365.

Other Notable Features at bet365

So, what stands out about this sports betting site in the UK that we have yet to mention? Well, the site has a bet365 bet builder which allows you to combine single-props on the same match to create an inventive multi. It also has ‘Bet Builder+’ which allows you to combine bets on multiple bet365 games – just click on the Bet Builder+ for a list of match-ups available for this feature.

Bet365 also runs ‘Goals Giveaway’ which is a free-to-enter game. Just log in, pop across to the Goals Giveaway page and reveal your selected fixture. If your game features four or more goals, then you will be handed bet365 free bet credits. If the five games at bet365 during each week of the contest contain twenty goals or more, then more bet credits will be finding their way into your bet365 account.

The site also supplies an impressive array of sports news articles and features, with tips and information on all the top events.

How to Start Betting at bet365

Opening an account at bet365 is very easy to do, but just in case sports betting online is new to you, we’re going to go through how you obtain your own bet365 sports betting account. (You might also want to take a look at our How to Bet Online guide.)

  1. Head to the bet365 site. You can do so by clicking the button below:
  1. On the screen that opens up, click on the ‘Join’ button. bet365 open account
  2. The above is what you should see. Fill out all the requested information. You will also be asked to select a suitable username (6-14 characters) and a password. Click the checkbox to confirm that you are at least 18 years of age and that you accept Bet365’s T&Cs.
  3. Click the ‘Join bet365’ button and that’s it – your bet365 account has been created! Head to the cashier section and make your first deposit using a debit card. Make sure you make it between £5 and £10 (it can be more than £10 if you prefer) to qualify for your free bets. Bet365 Sports Homepage
  4. Head to the main page and then find an event you wish to back. Remember, for your bet365 free bet deal it has to be at minimum odds of 1/5 (1.20) or be an acca with at least one selection at those odds. Click on the price to move the bet to your bet slip and set your stake (between £5 and £10 if this is your first bet365 wager and you want those free bets), then click ‘Place Bet’. All done and dusted, your bet is on!

Bet365 Mobile App

Indeed, you can easily bet ‘on the go’ at bet365, thanks to the site’s downloadable mobile app. If you want the bet365 app on your phone or tablet then head to the Apple App Store if it’s an iPhone or iPad, or Google Play if it’s an Android-based device. A quick search will find the bet365 app which you can download and install in the usual way. Everything you can do on the bet365 desktop site you can easily do on the mobile app, except you do it with the stab of a finger as opposed to the click of a mouse button of course!

bet365 app

Don’t worry if you’d prefer not to use any storage space when betting at bet365. You can access the site using a mobile browser with no problems whatsoever. Just navigate your way to the site as you would when accessing any site on the internet. The site will reconfigure itself so that it can easily be used on mobile devices.

Bet365 Review: Deposits & Withdrawals

There are a sufficient number of ways of getting money into and out of your bet365 account. The minimum accepted deposit for most methods is £5, although for PayPal for some reason it rises to £25. The maximum is £100,000 via Wire Transfer but we recommend you keep your deposits much lower! Please note that recently bet365 have stopped accepting Skrill and Neteller as payment methods.

You can withdraw via a debit card, Trustly, a wire transfer, PayPal, Paysafecard (if you have an online account) or ApplePay. The minimum accepted withdrawal is £5 (£10 for PayPal) and the maximum (debit card) is a stonking £100,000,000. Most payments will be processed within the standard bet365 withdrawal time of 24 hours (debit cards may take a day or two) and all processing comes free of fees.

All this information is summarised in the table below:

Payment Method Min. Deposit Fees Min. Withdrawal Withdrawal Time
Debit card £5 Free £5 1 – 2 days
Apple Pay £5 Free £5 Instant
Google Pay £5 Free Unavailable Not applicable
PayPal £25 Free £10 Within 24 hours
Trustly £5 Free £5 1 – 4 hours
Pay by Bank £5 Free Unavailable Not applicable
PaysafeCard £5 Free £5 Within 24 hours
Click to pay £5 Free Unavailable Not applicable
Wire Transfer £100 Free £5 Within 24 hours

Bet365 Casino

Like most of the biggest sports betting sites in the UK, there is more to bet365 than just a sports betting site. It offers lotto betting (a recent addition), poker, bet365 bingo, fantasy sports betting and an online casino. It’s the bet365 casino were are going to take a gander at now.

bet365 casino

The design of this casino echoes the overall design of the bet365 site – minimalist and functional which are two things we usually approve of. The casino consists mainly of slots from established providers such as Play’n GO, Blueprint Gaming, Microgaming and Yggdrasil.

It’s not just bet365 slots though, as there are table games at bet365 such as blackjack, baccarat and roulette, plus bet365’s Twister Poker which seems to be an example from the bet365 poker section. There are some unique titles too, such as Quintopple, Touchdown and Penalty Shoot-Out. The live casino is a bespoke bet365 casino will all the usual titles.

You can gain 100 free spins if you take the bet365 sign up offer for the casino. Just deposit £10, select the ‘Claim’ box, stake £10 on eligible bet365 slots and accept your 100 free spins. You have seven days to claim your spins, and then seven days to use them. The best news is that your free spins come with no wagering and all winnings are paid straight as cash you can withdraw as you wish!

Bet365 Pros & Cons

As we come to the close of our bet365 review it’s time to summarise what we like best about this top sports betting site, and what we think needs a lick of paint.

What We Like:

  • Bet365 Early payout – always good to see a site that pays out early
  • Sleek design – we’ve always loved bet365’s minimalist design
  • Decent apps – the apps are good, but they are not great
  • All-rounder – as well as sports, has a casino, bingo, bet365 poker and more
  • Live streaming – we don’t know of another site that has more live streaming

Room for improvement:

  • Calls football ‘soccer’ – really … is it Stoke City Soccer Club, Denise?
  • No eWallets – well, there is PayPal, but no Skrill or Neteller?

Bet365 Review – Final Thoughts

Everyone has heard of bet365 – Denise Coates’ annual salary is disapprovingly reported by the press each and every year – and they are the UK’s leading sports book in terms of revenue, but actually how good is their product?

There is one simple answer to that and most bet365 reviews would agree with us – very good indeed. It’s fast, responsive and very easy to use (as is the app). It has decent bonuses and if you’re a football (not soccer) betting man (or lady) then you’re going to love that bet365 early payout feature. In our view, in terms of sports betting, bet365 simply cannot be beaten.


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Peter Addison
Peter Addison

Peter is one of the most well-known and well-respected names working in the field of online sports betting today. Having a Bachelor of Arts degree, Peter has worked for many high-profile publications in the industry, both online and in the real world. He joined the SafestBettingSites team in 2021 and has provided millions of words ever since. When not writing, Peter enjoys performing and writing music, gaming, reading and he is a massive movie buff, with a particular love of Japanese cinema and anime.